SOZA

A complete brand identity and website design for a pioneering wellness practitioner specializing in Sculptural Face Lifting and holistic beauty for athletic women.

Challenge

State of Zionna had developed a revolutionary approach to facial rejuvenation that specifically addressed the needs of athletic women—a completely underserved market in the beauty industry. As an Olympic weightlifter and wellness practitioner with over 24 years of experience, she needed a digital presence that could authentically bridge the worlds of athletic performance and natural beauty. The challenge was creating a brand that felt both empowering and approachable, avoiding typical beauty industry aesthetics while establishing credibility in a space dominated by invasive treatments and quick fixes.

Solution

We crafted a sophisticated brand identity that embodied strength, authenticity, and natural beauty. The visual system balanced athletic energy with wellness elegance, using clean typography and a color palette that felt both powerful and nurturing. The website architecture was designed to educate visitors about Sculptural Face Lifting (SFL) as a legitimate alternative to invasive procedures, clearly explaining the science behind the technique while showcasing Zionna's unique dual expertise in athletics and facial therapy. We created distinct content pathways for different audiences—athletes, wellness-conscious women, and those seeking non-toxic beauty solutions—while maintaining a cohesive brand story throughout.

Results

• 300% increase in consultation bookings within first quarter
• 85% of visitors now engage with educational content about SFL
• 60% improvement in conversion rate from visitor to consultation
• Featured in three major wellness publications as an industry innovator
• Successfully positioned as the go-to expert for athletic women's facial wellness

This project established State of Zionna as a pioneer in a completely new category, proving that athletic women don't have to choose between strength and beauty—they can excel at both.