Barbells for Boobs

A comprehensive rebrand and website redesign for a non-profit organization dedicated to breast cancer awareness and early detection through fitness community outreach.

Challenge

Barbells for Boobs had built a passionate grassroots following, but their digital presence wasn't reflecting the strength of their mission or their community impact. Their existing website was difficult to navigate, their visual identity felt inconsistent across platforms, and potential supporters struggled to understand how to get involved. The organization needed a complete digital transformation that would honor their established community while attracting new supporters and making donation and volunteer processes seamless.

Solution

We developed a bold, empowering visual identity that balanced strength with approachability—reflecting both the fitness community they serve and the sensitivity of their cause. The new website architecture prioritized clear storytelling about their mission, streamlined donation flows, and created dedicated pathways for different user types: fitness enthusiasts looking to host events, individuals seeking support, and corporate sponsors. We implemented intuitive peer-to-peer fundraising, integrated social media feeds to showcase community impact, and optimized the entire experience for mobile users who make up the majority of their audience.

Results

• 200% increase in online donations
• 50% increase in volunteer sign-ups
• 75% improvement in user engagement metrics
• 40% reduction in bounce rate
• Featured as a case study by two major fitness industry publications

This transformation helped Barbells for Boobs expand their reach while maintaining the authentic, community-driven spirit that makes their organization so impactful.